UK: PLB, JW Lees sign beer deal

By just-drinks.com editorial team | 9 September 2008

UK-based drinks group PLB has signed a deal with craft brewer JW Lees, improving its presence as a specialist beer supplier.

PLB said today (9 September) that it had agreed to handle off-trade sales for Manchester-based Lees, which won a silver medal at this year's CAMRA Great British Beer Festival.

The move marks a continued expansion for PLB out of its traditional own-label beer heartland.

"Historically a key own-label and bespoke brand supplier, the company is now focusing on marketing branded, premium packaged beers and ciders from Brazil, Spain, Czech Republic and Lithuania," the firm said.

Lees' brands covered by the deal include Moonraker Strong Ale and John Willies Bitter.

Sectors: Beer & cider