UK: PLB appoints Vergelegen brand manager
PLB Group has appointed Laura Sullivan to the newly-created position of brand manager
The UK wine importer said late last week that Sullivan will focus on the South African wine brand Vergelegen, which PLB signed up earlier this year.
Sullivan joins PLB from Champagne Lanson where she worked as marketing manager since last June. Prior to this, she held a series of roles at Maisons Marques et Domaines, latterly that of senior brand manager for a number of the company's agencies including Meerlust Estate.
PLB's marketing director Amanda Walker said: "Vergelegen is a very prestigious addition to our portfolio. Laura is an experienced, results-driven marketeer who has worked with several premium brands, including some key South African players, so we are delighted to welcome her to the team."
The company confirmed on 24 March that it had signed a deal with the New Zealand Wine Company to distribute its Grove Mill wine brand in the UK on- and off-trade, starting at the beginning of next month.
PLB will take over the mantle from Paragon Vintners, which is in the process of going through a controlled closure.
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