UK: PLB adds spirits to portfolio
Independent UK wine and beer importer PLB Group has incorporated spirits into its portfolio.
The expansion of the business comes as part of PLB's five-year strategy to diversify its offering and follows the company's move into the branded beer arena, the company said today (8 October).
Adam Wyartt, who joined PLB in June from Francoli Distillers, will manage the spirits brands in addition to his existing job role. Off- and on-trade distribution will be managed by the retail team and the recently expanded wholesale division.
"It is important in today's climate to be able to offer a full range of services," said PLB managing director Peter Darbyshire. "Our work over the last year or so has been geared towards broadening our base of disciplines - from consolidating our marketing and retail sales teams to boosting the on-trade focused wholesale division.
"This means we are now perfectly poised to integrate a range of spirits agencies into the PLB stable."
Last month PLB signed a deal with craft brewer JW Lees to handle off-trade sales for its Moonraker Strong Ale and John Willies Bitter brands.
- Analysis - Remy's Cognac "dead-cat bounce"
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Heineken to stay "active player" in beer M&A - CFO
- Diageo's future brighter than present suggests
- Focus - Heineken's Q3 Performance by Region
- Moët Hennessy unveils first Travel Retail outlet
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- Diageo puts Beckham centre stage in Haig Club ad
- Smirnoff Ice gets India launch