COMMENT: Player endorsements' sporting chance

By Datamonitor | 27 October 2004

According to media reports, UK wine consumers could soon be buying Diego Maradona branded wine should Argentine winemaker Raices de Agrelo find a UK distributor. Regardless of whether the firm does replicate its Americas offering in Europe, endorsing wine with iconic sports personalities could be a way of expanding the category's appeal.

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According to media reports, UK wine consumers could soon be buying Diego Maradona branded wine should Argentine winemaker Raices de Agrelo find a UK distributor. Regardless of whether the firm does replicate its Americas offering in Europe, endorsing wine with iconic sports personalities could be a way of expanding the category's appeal.

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