Product Launch - UK: PIP Organic's PIP Cartons

By | 7 December 2012

 

 

 

Click through to view PIP Organics PIP Cartons

Click through to view PIP Organic's PIP Cartons

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PIP Organic's PIP Cartons

Category - Soft drinks, fruit juice

Available - From this week

Location - UK, supermarkets including Sainsbury's, Tesco, Ocado.com, Planet Organic and Wholefoods Market

Price - GBP2.59 (US$4.15) to GBP2.79 per 75cl carton

PIP Organic has extended its line of organic fruit juices with the launch of “take-home” cartons designed for family use.

PIP Cartons come in four flavours - Cloudy Apple Juice, Apple with Cherry, Orange with Mandarin and Valencia Orange – PIP Organic said today (7 December). They will be available from this week in a number of UK supermarkets and roll out to more in the next couple of months, the company said.

PIP Organics launched fruit juice bottles and kids drinks in March.

The Coca-Cola Co said yesterday it will be the first company to use Tetra Pak's latest packaging.

Show the press release

 

Pip, Pip Hooray the PIP Organic family grows

PIP Organic, the company specialising in 100% pure, healthy and organic juices are today announcing the launch of handy ‘take home’ cartons, a new range of chilled drinks especially designed for all the family.  The cartons join the pip family of fresh bottles and kids drinks launched in March 2012 making a range of products for every occasion.

PIP Organics new PIP cartons are made with 100% certified organic fruit and use environmentally friendly certified FSC materials.  There are four delicious fruit flavors to choose from - cloudy apple juice, apple with cherry, orange with mandarin and Valencia orange juice.

From this week PIP range take home cartons will be available in retailers such as Sainsburys, Tesco, Ocado.com, Planet Organic and Wholefoods Market with more retailers rolling out over the next couple of months.

Patrick O’Flaherty of PIP Organic said:

“We are extremely excited about the new launch and growing the PIP Organic drinks family and the range distribution.  The take home carton is a great addition in a handy format supported with innovative, premium flavours – the Cloudy Apple juice recently won a gold taste award and our PIP kids smoothie has been shortlisted for a Junior Q Award which is very exciting’.

If you would like to feature the new PIP take home cartons in your food, drink, health, lifestyle or general news pages, and you require high res images or samples to try of the new PIP drinks, then please email Fran at Generate PR on fran@generatepr.co.uk  with details of your press request.

 

Original source: Company Release

Expert analysis

Fruit and Vegetable Juices

This report analyzes the worldwide markets for Fruit and Vegetable Juices in Million Litres.The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East and Latin America. Also, a six-year historic analysis is provided for these markets. The report also profiles 242 companies including many key and niche players .

Sectors: Product launches, Soft drinks

Companies: Coca-Cola Co

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