Centerra Wines Co. has launched a line extension to its Arbor Mist range.

The company, a unit of Constellation Wines, said yesterday (2 April) that a mixed berry Pinot Noir has gone on sale in the US.

Centerra said that the launch would capitalise on the "growing popularity" of Pinot Noir and Arbor Mist wines.

"Pinot Noir is hot right now and the Arbor Mist consumer knows it," said Josie Pagani, director of marketing for Centerra Wine Co."

The brand is available at a suggested retail price of US$3.99 for 750ml bottles and US$7.99 for 1.5l bottles.