US: Pinot Noir Arbor Mist goes on sale
Centerra Wines Co. has launched a line extension to its Arbor Mist range.
The company, a unit of Constellation Wines, said yesterday (2 April) that a mixed berry Pinot Noir has gone on sale in the US.
Centerra said that the launch would capitalise on the "growing popularity" of Pinot Noir and Arbor Mist wines.
"Pinot Noir is hot right now and the Arbor Mist consumer knows it," said Josie Pagani, director of marketing for Centerra Wine Co."
The brand is available at a suggested retail price of US$3.99 for 750ml bottles and US$7.99 for 1.5l bottles.
Given how many times the position of chief executive of Constellation Europe has changed hands recently, and the problems the company has faced in the crucial UK market, the more cynical observers mig...
Constellation Europe has unveiled a marketing campaign to promote its Robert Mondavi Californian wine brand across the UK....
Constellation Europe is marking the 40th anniversary of the Australian Hardys Nottage Hill brand with the launch of a dessert wine offering in the UK....
Rémy Cointreau has confirmed that it is looking for new deals in readiness for its exit from Maxxium....
Echo Falls has introduced two additions to its portfolio in the UK....
Crown Imports has promoted its vice president of national accounts to the position of senior vice president....
E&J Gallo has switched distributors in Sweden....
Baarsma Wine Group Holding and Constellation Europe are to strengthen their working relationship from the start of October, with a distribution deal that will see the Benelux distributor take on a lar...
- Analysis - Remy's Cognac "dead-cat bounce"
- Diageo's future brighter than present suggests
- Comment - How Hand-Made is Tito's Handmade Vodka?
- Diageo's Q1 Results by Region
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Beam Suntory, Edrington part ways in Travel Retail
- TWE unveils Penfolds range after CEO's "bold move"