US: Pink Spirits Co. prepares raft of infused spirits brands for US

By | 26 February 2008

The Pink Spirits Company has readied the launch of what it claims to be the world's first, ultra-premium imported rum, Tequila, gin, white whiskey, and sake brands, all of which are infused with caffeine and guarana.

The Company said today (26 February) that the spirits will join Pink vodka in its US portfolio.

The company's Tequila is the world's first 80 proof, ultra-premium, imported Tequila made from 100% Blue Weber Agave and triple distilled. Pink rum, meanwhile, is an 80 proof white rum imported from Holland. Pink white corn whiskey is also 80 proof and imported from Holland

Pink sake is an imported Honjozo Sake from Japan, while Pink gin is an 80-proof London dry gin also imported from Holland.

"We created a completely new category of spirits with the launch of Pink vodka," said company president and CEO, David Mandell. "As a result of its tremendous success we've created the entire portfolio."

The Pink Spirits Company was founded in 2006 with the launch of the caffeine- and guarana-infused Pink vodka. The brand is currently distributed in 36 US states, with the company planning to expand to 41 markets by first quarter 2008 and expecting to have the vodka available in all 50 states by the end of this year.

Sectors: Spirits

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