The Pink Spirits Co. has hired a manager for the south eastern region of the US to meet its "growing demand and expanding distribution".

The caffeine and guarana-infused spirits company said today (7 April) that Sam DiNardo will take on the role, bringing 28 years of sales and marketing experience in the beverage alcohol industry. DiNardo has formerly worked for Dos Lunas Tequila, Barton Brands, Brown Forman, Todhunter Imports, and Seagrams, the company said.

Pink Spirits president and CEO David Mandell added: "Demand for Pink vodka is growing at a tremendous pace. We're continuing to build a team as exceptional as the brand itself."

Pink Spirits was founded in 2006 with the launch of the caffeine- and guarana-infused Pink vodka. The brand is currently distributed in 36 US states, with the company planning to expand to 41 markets by first quarter 2008 and expecting to have the vodka available in all 50 states by the end of this year.

The company recently announced the launch of the world's first ultra-premium, imported rum, Tequila, gin, sake and white whiskey all of which are infused like Pink vodka with flavourless caffeine and guarana. Pink vodka retails at US$39.99 for a 750 ml bottle, while the new line of products retails between $30-$45.