CANADA: Phusion Projects takes Four Loko north

By Andy Morton | 24 May 2012

Phusion Projects has launched Four Loko in Canada

Phusion Projects has launched three Four Loko flavours in Canada as the company expands beyond its domestic US market.

Fruit Punch, Watermelon and Lemonade hit the shelves in 400 Ontario and Alberta liquor stores in mid-May, Phusion said yesterday (23 May). "There has been a strong demand from Canadian Four Loko fans to bring our products to the Great White North,” said Phusion's international development VP Steve de Luca.

“As part of our launch into Canada, we are introducing our three most popular flavours, which ... we think Canadians will appreciate.”

Four Loko's fruit-flavoured, alcoholic malt drinks have an abv of 12% and are available in the US in a range of flavours, including Coco Loko and Peach.

The drink fell foul of the US Federal Trade Commission in October for falsely claiming on its packaging that a 23.5oz serving only contained alcohol equal to one or two regular 12oz beers. The company agreed to overhaul the labelling.

Expert analysis

Spirits in Canada to 2014

This databook provides key data and information on the spirits market in Canada. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Sectors: Beer & cider, Spirits