Product Launch - CANADA/US: Phusion Projects' Four Loko Pineapple

By Olly Wehring | 25 February 2013

Click through to view Phusion Projects' Four Loko Pineapple

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Phusion Projects' Four Loko Pineapple

Category - FMB, 12% abv

Available - From next week

Location - US, Canada

Price - RSP of between US$2.49 and $2.99 per 23.5oz can

Distribution - Distributors include Odom, Superior Beverage and Phoenix Beverage

Chicago-based Phusion Projects has lined up the launch of the latest addition to its Four Loko flavoured malt beverage portfolio.

Four Loko Pineapple launches this week but will be available in the US and Canada in time for next month.

Last year, the company recruited its first director of brand marketing as it branched out beyond the US into Canada.

Show the press release

Phusion Projects, LLC today announced the debut of its latest Four Loko flavor - Pineapple - which will begin appearing on store shelves in March. Four Loko Pineapple continues the trend of bringing cocktail flavors to the beer industry, with the second new flavor announced this year. In January, Four Loko introduced Four Loko Margarita.

"Four Loko Pineapple has a vibrant tropical taste that balances the flavors of sweet and tart," said Chris Hunter, one of the co-founders of Phusion Projects. "Adding this flavor to our lineup continues Phusion Projects mission to bring flavors to consumers that they desire. It's important to us as a company to listen to what our consumers want."

Four Loko Pineapple is a flavored malt beverage that is 12% ABV and available in 23.5-ounce cans.

Original source: Company Release

Expert analysis

United States Energy Drinks Category Profile

A competitively priced comprehensive overview of the energy drinks market in USA Summary Published by Canadean, the USA Energy Drinks Category Profile comprises of text, data tables and charts. Supported by market commentary, data includes consumption trends (historical and forecasts to 2014), segmentation data (carbonated vs still, ready-to-drink/RTD vs non ready-to-drink/Non RTD), packaging analysis (pack material, refillable vs non-refillable, multi vs single serve), distribution splits and leading companies’ percentage market share. In addition, market commentary also looks at the outlook for Energy Drinks, functional products, private label, marketing, pricing including market value (at consumer price) and new products for 2010.

Sectors: Product launches, Spirits