Product Launch - US: Phusion Projects' Four Loko Margarita

By Andy Morton | 14 January 2013

Click through to view Phusion Projects' Four Loko Margarita

view 1 related image

Phusion Projects' Four Loko Margarita

Category – FMB, 12% abv

Available – From later this month

Location - US, nation-wide

Price – SRP of US$2.49 to $2.99 per 23.5-ounce cans

Phusion Projects has released its latest flavour extension to its Four Loko range.

Four Loko Margarita targets consumer demand for innovation, Phusion Projects said today (14 January). It follows other Phusion flavoured malt beverages Poco Loko, Moskato Life and Island Squeeze.

Show the press release

Four Loko Adds Margarita Flavor to Product Line

CHICAGO, Jan. 14, 2013 /PRNewswire

Phusion Projects, LLC today announced the arrival of its latest Four Loko flavor - Margarita - which will begin appearing on store shelves later this month. Four Loko Margarita was created to meet consumers' continued demand for new products and innovative flavors.

"Four Loko Margarita has just the right amount of traditional sweet, lime tang combined with our signature Loko flavor to provide a festive and adventurous taste for adults looking for something a bit different," said Chris Hunter, one of the co-founders of Phusion Projects. "For the most refreshing experience, we recommend enjoying this beverage over ice."

Four Loko Margarita is a flavored malt beverage that is 12% ABV and available in 23.5-ounce cans.

"Phusion Projects continues to capitalize on the opportunity to bring cocktail occasions to the beer industry," said Hunter. "We make every effort to listen to our fans and frequently update our progressive adult beverage products to meet their requests."

Original source: http://www.prnewswire.com/news-releases/four-loko-introduces-new-flavor-to-kick-off-2013-186774261.html

Expert analysis

Global Beer Tax Tables, 2012

This report covers 58 markets and comprises a series of tables covering taxation base, historical excise rates, legal controls and a calculation of the total taxation burden on beer.

Sectors: Product launches, Spirits