US: Phusion Projects extends Island Squeeze portfolio with "light" line

By | 1 May 2013

Phusion said there is demand for lower-calorie drinks

Phusion said there is demand for lower-calorie drinks

Phusion Projects has added lower-calorie options to its frozen tropical drink line Island Squeeze in the US.

The four “light” flavours are a result of research that shows 60% of women count calories when choosing an alcoholic drink, Phusion said yesterday (30 April), citing Penn Schoen Berland statistics. The range “provides consumers with additional options to enjoy the cocktails they crave”, Phusion co-founder Chris Hunter said.

Strawberry Daiquiri Light, Margarita Light, Blue Hawaiian Light and Mango Peach Light are 6% abv and have an SRP of U$1.99 per ten-ounce pouch.

Phusion has also launched two dessert flavours, Dreamsicle and Key Lime, to the Island Squeeze line, which was launched last year.

Expert analysis

MarketWatch Drinks - June 2012

Datamonitor's Drinks MarketWatch provides monthly insight into the key developments in the drinks industry, including the latest news, analysis, and opinion from Europe, North America, South and Central America, and Asia Pacific.

Sectors: Product launches, Spirits

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US: Phusion Projects extends Island Squeeze portfolio with "light" line

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