• Kristina Kiernan takes on new role
  • Brand director post created as Phusion portfolio grows and sales regions expands
  • Kiernan previously worked for Diageo
Phusion Projects is expanding sales regions

Phusion Projects is expanding sales regions

Four Loko-owner Phusion Projects has installed its first director of brand marketing as it ramps up expansion of the malt beverage and other brands in its portfolio.

Kristina Kiernan takes on the newly-created role a month after the company entered the Canada market, marking the first time it has ventured out of its US base.

Phusion has expanded its portfolio in recent months with brands including Moskato Life and Poco Loco.

In 2010, Phusion Projects removed caffeine from the Four Loco range following concerns in the US over its health risks.

The company says it has continued expanding volumes and sales regions since it changed Four Loko's content

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Phusion Projects Names Kiernan Director of Brand Marketing

CHICAGO, IL – June 13, 2012

In a move to improve marketing efficiency, Phusion Projects, LLC has hired Kristina Kiernan to serve as its director of brand marketing. Kiernan will be responsible for overseeing the traditional and non-traditional marketing strategy for all of the company’s brands including Four Loko, Poco Loko, Island Squeeze, Moskato Life and Earthquake.

Kiernan, who has eight years of experience in the adult beverage industry, has held marketing positions with William Grant & Sons and Diageo (Diageo North America, Diageo Guinness USA and Three Deep). Previous to her time in the beverage industry, she worked in the music industry at Muzak.

“Phusion is in the middle of a growth stage, so bringing aboard someone like Kristina is critical to the long-term success of our brand portfolio,” said Chris Hunter, Phusion co-founder and managing partner. “Her marketing expertise is a perfect fit for our company, as is her ability to promote multiple brands.”

Kiernan received her MBA in International Management from Thunderbird – School of Global Management and a BA in communications from San Diego State University.

 

Original source: Phusion Projects