Phusion has appointed a president to lead the company

Phusion has appointed a president to lead the company

Phusion Projects has promoted one of its executive team to head up the company as it eyes expansion. 

Jim Sloan, formerly the group's executive vice president of sales, has stepped up to take the role of president with immediate effect, the Chicago-headquartered flavoured malt beverage producer said yesterday (8 August). Sloan, a former Heineken USA and Star Brand Imports executive, has around 25 years experience in the alcohol industry, Phusion said. 

He will be charged with overseeing the group's day-to-day activities and managing its "growing" executive team.

The company was previously headed by its three co-founders, Jaisen Freeman, Chris Hunter and Jeff Wright, who remain managing partners, according to Phusion's website. 

"We've seen strong growth in our products, sales force and executive team over the past year and I'm excited by the opportunity to lead Phusion, as we are increasingly recognised as a pioneering, multi-brand supplier," said Sloan. 

The company has previously faced controversy over its Four Loco range. In 2010, it decided to remove caffeine from the 12% abv malt beverage over health concerns.

Last month, it rolled out three new Four Loco variants in the US

The group's other brands include Island Squeeze, Moskato Life and Earthquake.