Ireland's PG Brogan & Co. has launched the world's first organic cream liqueur.

The family-owned Irish firm claims Bloom Mountain contains organic Irish cream, not UHT cream like other cream liqueur brands on the market. Available only in 50cl bottles, the liqueur is certified by Ireland's The Organic Trust and is priced at GBP7.99 (US$15) in the UK domestic market.

Bloom Mountain will be given its official international launch at next month's Tax Free World Association exhibition in Cannes.

PG Brogan & Co.'s core brand, Brogan's Irish Cream Liqueur, is forecast to achieve sales of 100,000 cases this year.