Burlesque model appears on Perrier cans

Burlesque model appears on Perrier cans

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Nestle Waters has signed up burlesque model Dita von Teese as the face of its Perrier brand in France this summer.

The American model will appear on a limited number of Perrier bottles and cans in France and will feature in a video advert on the Perrier website.

Nestle Waters has named its campaign for this Summer "Glamour".

Von Teese made her name by reintroducing the world to burlesque, a form of striptease which became popular in Western clubs and theatres in the late 19th Century and early 20th Century. Her real name is Heather Sweet.  

Nestle Waters said that her sexy, glamorous and vintage style works well with the Perrier brand's heritage.