Peroni Nastro Azzurro has released a freely downloadable podcast with Nancy Dell'Olio, the girlfriend of England football manager Sven-Goran Eriksson.

The Peroni Nastro Azzurro Imoda podcast is part of a twelve-part celebrity series, launched on the Italian beer brand's new website www.peroniitaly.com. It will also be available on the iTunes music store.

The SABMiller brand has released the interview at a time when Nancy's partner, Eriksson, is the focus of widespread public interest linked to the ongoing World Cup in Germany.

Nancy talks about life in her home country, Italy, and in the UK. She also speaks candidly about her charity, Truce, which employs football as a medium to promote global unity, the company said.

The site has received over 623,000 hits with a recorded 23,000 downloads and viewed content in the first six weeks - doubling the original forecast figures.

Peroni is considered a jewel in the SABMiller portfolio, with 32% sales growth in the UK in less than a year, helped along by its Dolce Vita marketing campaign.