POLAND: Pernod/Polmos Bialystok distribution deal

By Sarah Diston | 20 July 2001

Drinks giant Pernod Ricard has signed a five-year deal with Polish vodka producer Polmos Bialystok for the European distribution rights to its Zubrowka vodka brand. Commenting on the deal, which does not include distribution in either Poland or Russia a Pernod spokesperson told just-drinks.com: "In western Europe Zubrowka is a very well known vodka but has a very limited share of the market. So we have to re-design the strategy and marketing of the brand.

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Drinks giant Pernod Ricard has signed a five-year deal with Polish vodka producer Polmos Bialystok for the European distribution rights to its Zubrowka vodka brand. Commenting on the deal, which does not include distribution in either Poland or Russia a Pernod spokesperson told just-drinks.com: "In western Europe Zubrowka is a very well known vodka but has a very limited share of the market. So we have to re-design the strategy and marketing of the brand.

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