POLAND: Pernod wins battle to protect Wyborowa trademark
The French drinks group Pernod-Ricard has breathed a sigh of relief after Poland's parliament voted against a measure that would have seriously undermined Pernod's rights to its Wyborowa vodka trademark.
Pernod acquired the Wyborowa trademark when it bought the Posnan distillery last year. However the Polish authorities were proposing a measure that would have made the word Wyborowa - which means premium in Polish - generic to the whole vodka industry, meaning any producer could use it on its bottle.
The vote is relief to foreign investors, and avoids a potential stumbling block to Poland's bid to join the 15-member European Union.
The draft law was also seeking to keep production of the two vodka brands in Poland and the sourcing of the raw materials used local. But Pernod says it sources its ingredients locally anyway, and that it pledged to keep the Wyborowa brand in Poland for at least 12 years as part of last year's privatisation agreement.
In the end pernod got help from the EU and Poland avoided an embarrassing stumbling block to its bid to join the EU.
The law would have been in direct conflict with European trademark protection laws and EU farm commissioner Franz Fischler spoke out against it saying that he hoped Wyborowa would enjoy trademark protection in line with EU laws.
"If they hadn't voted against it, it would have been a big concern for investors. The law would have allowed confiscation of intellectual property with no warning," Pernod-Ricard spokesman Alain-Serge Delaitte said.
Companies: Pernod Ricard
As Pernod Ricard, Allied Domecq and Fortune Brands close in on the biggest drinks industry deal since the sale of Seagram, opinion about how the deal will be structured and who stands to win and lose ...
Maxxium Worldwide could come under pressure if Pernod and Fortune's Allied Domecq bid is successful, according to press reports today (14 April)....
It's been a quiet day on the Pernod/Allied Domecq front....
Conflicting reports circulated this weekend over whether Bacardi International is looking to form a counter-bid for Allied Domecq....
Todays press reports into Pernod and Fortune's hopes to buy Allied Domecq warn of possible conflicts and set a date for completion....
Pernod Ricard and Fortune Brands are considering a US$13 billion bid for Allied Domecq, the world's second-largest spirits company. Were it to take place, Pernod and Fortune would split Allied's brand...
Pernod Ricard and Fortune Brands are hoping to buy Allied Domecq for around 670p per share, according to press reports....
The US consumer goods group Fortune Brands has confirmed it is in talks about launching a joint bid with Pernod Ricard for Allied Domecq....
- Has the politics of M&A changed? - Analysis
- Fruit-flavoured beer? Think of the kids - Comment
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Drinks industry's gender failure - Consumer Trends
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Diageo's Captain Morgan LocoNut - NPD
- Irish whiskey hails bid to relax distillery sales
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends