FRANCE: Pernod to roll out Ricard RTD
The French wines and spirits producer Pernod Ricard is planning to roll out a ready to drink version of its aniseed-flavoured pastis Ricard.
According to press reports today, the company aims to sell 60m bottles over three years. The RTD version of Ricard is apparently a response to consumer trends.
The drink, which is already available in some clubs and bars, will be packaged in three 25 centilitre bottles for €3.45.
About €1m has been earmarked for advertising and promotion for the brand.
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