UK: Pernod takes over Wyborowa distribution in UK

By Chris Brook-Carter | 21 November 2001

Pernod Ricard, the French drinks giant, has acquired the rights to distribute Wyborowa vodka in the UK and Republic of Ireland from January next year. The move from the Marblehead Brand Development portfolio into Pernod's network completes the assimilation of the vodka brand into Pernod's European operations. The brand was recently acquired by Pernod when it bought the Poznan distillery in Poland.

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Pernod Ricard, the French drinks giant, has acquired the rights to distribute Wyborowa vodka in the UK and Republic of Ireland from January next year. The move from the Marblehead Brand Development portfolio into Pernod's network completes the assimilation of the vodka brand into Pernod's European operations. The brand was recently acquired by Pernod when it bought the Poznan distillery in Poland.

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