The chief executive of Pernod Ricard has said he is less pessimistic about the company's domestic market in France, which has seen a fall in wine and spirits sales over low consumer confidence and the tightening of drink driving laws by the government.
 
Talking in a conference call following the publication of the group's full year profits, CEO Patrik Ricard said: "We are less pessimistic about France.
"We are seeing a small recovery of our sales in France." 

Though the French market accounted for 16% of group revenue in 2003, it also had the lowest operating margin of any region.