Product Launch - US: Pernod Ricard's Plymouth Navy Strength Gin
Click through to view Pernod Ricard's Plymouth Navy Strength Gin
Category - Spirits, gin, UK, 57% abv
Available - From September
Location - US, further details not disclosed
Price - SRP of US$34.99 per 75cl bottle
Distribution - Pernod Ricard
Pernod Ricard is set to add a new variant to its Plymouth gin brand in the US. Plymouth Navy Strength, which is distilled from grain in Plymouth, England, forms part of the brand's stable in the UK, along with Plymouth Original and Plymouth Sloe Gin.
Pernod took control of Plymouth when it bought Vin & Sprit back in 2008.
Industry observers speculated at the time that Pernod might offload the brand in favour of its Beefeater gin, but the company has since refocussed Plymouth within its portfolio.
PLYMOUTH NAVY STRENGTH GIN SAILS INTO U.S. MARKET
NEW YORK, NY – (August 7, 2012)
Plymouth, the gin of unrivaled heritage and quality, announces the arrival of the long awaited Plymouth Navy Strength, to US shores beginning this September. Plymouth Navy Strength, the preferred gin of the British Royal Navy and top mixologists around the world, offers an amplified aroma and fragrance of botanicals while retaining the brand’s signature smoothness and balanced character.
First introduced to the Royal Navy in 1793, Plymouth Gin is produced in the oldest working gin distillery, and the only major distillery left in Plymouth, London. “There is a strong tradition behind our Navy Strength Gin and we’re excited to share the exceptional taste as well as the esteemed history with gin aficionados and cocktail connoisseurs alike,” commented Maria Pribble, Senior Brand Manager, Plymouth Gin, Pernod Ricard USA. “The rich and balanced taste of our Navy Strength Gin adds a distinct new flavor to traditional martinis and gin and tonics and is perfect for the demands of today's more adventurous consumers and mixologists.”
To support the launch, select POS materials will be available to alert consumers to the product’s arrival and availability. The materials will provide cocktail recommendations.
Plymouth Navy Strength Gin (57% abv/114 proof) will be available in 750ml will retail for a suggested price of $34.99.
PLYMOUTH ® Navy Strength Gin. Product of England. 57% Alc./Vol. (114 Proof). Distilled from Grain.
Original source: Company Release
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