Product Launch - US: Pernod Ricard's Plymouth Navy Strength Gin

By Olly Wehring | 8 August 2012

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Pernod Ricard's Plymouth Navy Strength Gin

Category - Spirits, gin, UK, 57% abv

Available - From September

Location - US, further details not disclosed

Price - SRP of US$34.99 per 75cl bottle

Distribution - Pernod Ricard

Pernod Ricard is set to add a new variant to its Plymouth gin brand in the US. Plymouth Navy Strength, which is distilled from grain in Plymouth, England, forms part of the brand's stable in the UK, along with Plymouth Original and Plymouth Sloe Gin.

Pernod took control of Plymouth when it bought Vin & Sprit back in 2008.

Industry observers speculated at the time that Pernod might offload the brand in favour of its Beefeater gin, but the company has since refocussed Plymouth within its portfolio.

Show the press release

PLYMOUTH NAVY STRENGTH GIN SAILS INTO U.S. MARKET

NEW YORK, NY – (August 7, 2012)

Plymouth, the gin of unrivaled heritage and quality, announces the arrival of the long awaited Plymouth Navy Strength, to US shores beginning this September. Plymouth Navy Strength, the preferred gin of the British Royal Navy and top mixologists around the world, offers an amplified aroma and fragrance of botanicals while retaining the brand’s signature smoothness and balanced character.

First introduced to the Royal Navy in 1793, Plymouth Gin is produced in the oldest working gin distillery, and the only major distillery left in Plymouth, London. “There is a strong tradition behind our Navy Strength Gin and we’re excited to share the exceptional taste as well as the esteemed history with gin aficionados and cocktail connoisseurs alike,” commented Maria Pribble, Senior Brand Manager, Plymouth Gin, Pernod Ricard USA. “The rich and balanced taste of our Navy Strength Gin adds a distinct new flavor to traditional martinis and gin and tonics and is perfect for the demands of today's more adventurous consumers and mixologists.”

To support the launch, select POS materials will be available to alert consumers to the product’s arrival and availability. The materials will provide cocktail recommendations.

Plymouth Navy Strength Gin (57% abv/114 proof) will be available in 750ml will retail for a suggested price of $34.99.

PLYMOUTH ® Navy Strength Gin. Product of England. 57% Alc./Vol. (114 Proof). Distilled from Grain.

Original source: Company Release

Expert analysis

Gin & Genever in Emerging Europe to 2015: Market Guide

Synopsis Canadean’s, "Gin & Genever in Emerging Europe to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Gin & Genever market in Emerging Europe. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Gin & Genever market in Emerging Europe. The report provides a top-level overview and detailed insight into the operating environment for the Gin & Genever market in Emerging Europe. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Gin & Genever market in Emerging Europe. • Analysis of the Gin & Genever market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Gin & Genever for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Gin & Genever market in Emerging Europe with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Product launches, Spirits

Companies: Pernod, Ricard

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