Product Launch - TRAVEL RETAIL: Pernod Ricard's Paddy Centenary Edition

By | 30 August 2013

Click through to view Pernod Ricards Paddy Centenary Edition

Click through to view Pernod Ricard's Paddy Centenary Edition

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Pernod Ricard's Paddy Centenary Edition

Category - Spirits, whiskey, Irish, seven-year-old, 43% abv

Available - From next month

Location - Travel retail and specialist retailers in Ireland and France

Price - SRP of EUR75 (US$99) per bottle

Distribution - Pernod Ricard

Pernod Ricard has launched an anniversary edition of Paddy's Irish Whiskey through its Irish Distillers unit.

Paddy Centenary Edition celebrates 100 years of the brand and is on sale in France and Ireland, Pernod Ricard said today (30 August). Centenary Edition, which comes in a wooden box, is a seven-year-old single pot still whiskey in honour of the original Paddy recipe.

Last week, Irish Distillers launched Midleton Very Rare in the US and in travel retail.

Show the press release

Irish Distillers Pernod Ricard is celebrating 100 years of the PADDY Irish whiskey brand with the release of a new single pot still limited edition, PADDY Centenary Edition. 

This exclusive limited edition aims to convey PADDY’s rich heritage and irreverent personality by re-telling the story of its namesake, Paddy Flaherty; the enigmatic salesman after whom Cork Distilleries Company re-named their flagship whiskey in 1913.

PADDY Centenary Edition is a seven year old single pot still whiskey in honour of the original recipe which was a seven year old ‘Pure Pot Still’, as it was termed in 1913. Presented in a handcrafted, wooden gift box, PADDY Centenary Edition celebrates the best of old and new whiskey-making techniques producing a flavour profile that has rich spicy notes, typical of aged pot still whiskey and hints of vanilla, true to the brand’s signature style.

The vintage packaging, which successfully evokes the look and feel of the early twentieth century, includes an image of Paddy Flaherty on the inside of the gift box alongside his signature and the Cork Distilleries Company logo. In keeping with the historical look, the PADDY Centenary Edition label describes the product as ‘Old Irish Whisky’ as in 1913, the term ‘whiskey’ with an ‘e’ was used by distillers in Dublin only. Whiskey producers around Ireland adopted this spelling later in the century.

Brendan Buckley, Global Innovation and Category Development Director for Irish Distillers Pernod Ricard, commented: “PADDY Irish Whiskey has reached this impressive milestone thanks to its loyal fans across the world who love its great taste and its authentic Irish character, which stem from Paddy Flaherty’s enigmatic and memorable style. 100 years on, we wanted to honour the man himself and his contribution to the brand’s success. We believe this new limited edition is a fitting tribute to Paddy and the original recipe he sold, and we hope PADDY fans around the world will enjoy discovering the story of Paddy Flaherty and toasting 100 years of this iconic Irish brand with this unique special edition.”

First distilled in 1779, PADDY Whiskey was originally sold under the name “Cork Distilleries Company Old Irish Whisky”. Paddy Flaherty joined the company in 1882 and quickly started to draw crowds as he travelled from pub to pub, as word spread that this larger than life character would always offer a round in each pub he visited.   

Over time, Paddy became synonymous with the whiskey and publicans began writing to the distillery asking for another case of “Paddy’s whisky”. The name stuck, so much so that in 1913, Cork Distilleries Co. officially changed the name to PADDY Whisky.

PADDY Centenary Edition will be available from September 2013 in travel retail and specialist retailers in Ireland and France, priced at €75 (RRP).

Ends -

NOTES TO EDITORS

Paddy Centenary Tasting Notes

Nose

The initial aroma of green apples quickly gives way to the rich spicy notes typical of well-aged Irish Pot Still Whiskey. Soft mellow barley grains are in balance with the more robust touches of tarragon and bergamot as associated with PÀDDY Irish Whiskey down the years.

Taste

The initial mouth coating has a soft vanilla sweetness, from years of maturation in ex bourbon barrels. Then the orchard fruits appear reflecting the proportion of whiskey matured in ex Oloroso sherry casks. The evolution continues into the crisp succulence of freshly chopped green bell peppers.

Finish

Long with sweet vanilla top notes balanced with a pepper prickle and fading to expose the delicate barley grains.

About PADDY Irish Whiskey

First distilled in 1779, PADDY Whiskey was originally sold under the name “Cork Distilleries Company Old Irish Whiskey”. Things began to change however when a young salesman by the name of Paddy Flaherty joined the company in 1882. Paddy was a larger than life character. As he travelled from pub to pub, he always drew a crowd as it was well known that this most generous of fellows would always stand a round in each pub he visited.   

Over time, Paddy became synonymous with the whiskey and publicans began writing to the distillery asking for another case of “Paddy’s whiskey”. The name stuck, so much so that in 1913, Cork Distilleries Co. officially changed the name to PADDY Whisky. And thus 100 years ago, the PADDY brand was born.

Original source: Company Release

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Sectors: Product launches, Spirits

Companies: Pernod Ricard, Ricard

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