Product Launch - EUROPE: Pernod Ricard's Midleton Single Pot Still single cask range

By | 12 February 2013

Click through to view one of the Midleton Single Pot Still single cask range from Pernod Ricards Irish Distillers unit

Click through to view one of the Midleton Single Pot Still single cask range from Pernod Ricard's Irish Distillers unit

view 1 related image

Pernod Ricard's Midleton Single Pot Still single cask range

Category - Spirits, whiskey, Irish, single pot still

Available - From this month

Location - Ireland, France, Germany and the UK

Price -  Prices are finalised by the retailer. In the UK The Whisky Exchange is selling Cask #48750 for GBP235 and, in France, La Maison du Whisky is retailing Casks #53735 and #7102 for EUR335 and EUR355

Distribution - Pernod Ricard

Pernod Ricard's Irish Distillers division has lined up the release of ten single cask whiskeys from its Midleton Single Pot Still Irish whiskey range.

Each retailer is offering their customers between one and three expressions bearing the name of the retailer, the cask number and the Midleton brand name. Around 185 bottles of each expression will be available.

  • Cask #7102 (60.0% abv) - bonded on 29 October 1997, available at La Maison du Whisky
  • Cask #53735 (56.9% abv) - bonded on 8 June 1999, available at La Maison du Whisky
  • Cask #31689 (46.0% abv) - bonded on 11 April 1997, available at Celtic Whiskey Shop, Dublin
  • Cask #48750 (54.1% abv) - bonded on 12 November 1991, available at The Whisky Exchange
  • Cask #1044 (53.8% abv) - bonded on 13 January 1995, available at Dublin Airport Authority
  • Cask #1045 (54.3% abv) - bonded on 13 January 1995, available at Dublin Airport Authority
  • Cask #1046 (53.0% abv) - bonded on 13 January 1995, available at Dublin Airport Authority
  • Cask #56279 (58.4% abv) - bonded on 16 June 1999, available at Irisch Lifestyle
  • Cask #40833 (58.8% abv) - bonded on 30 April 1999, available at Irisch Lifestyle
  • Cask #40219 (46.0% abv) - bonded on 29 April 1999, available at James Fox, Grafton St, Dublin

Back in 2011, Pernod invested EUR100m (US$145m) to double the capacity of its Midleton distillery in Ireland, as global demand for the Jameson Irish whiskey brand continues to grow.

Show the press release

Irish Distillers Ltd has reinforced its commitment to rejuvenating the Single Pot Still whiskey style with the release of ten exclusive Single Pot Still single cask whiskeys under the celebrated Midleton brand.

The new expressions highlight the complexity, elegance and balance associated with the Midleton range and have been released exclusively to key accounts in Ireland, France, Germany and the UK.

The new releases follow the launch of Irish Distillers Ltd’s first Single Pot Still single cask customer exclusive at the Celtic Whisky Shop, in November 2010, which saw the retailer sell out of its limited bottle. This success has led Irish Distillers Ltd to extend the initiative to six retailers across Europe and now also includes James Fox Cigar and Whiskey Store, Dublin Airport, La Maison du Whisky, Irisch Lifestyle and The Whisky Exchange. Each retailer is offering their customers between one and three expressions bearing the name of the retailer, the cask number and the Midleton brand name.

Each bottling has been matured in ex-Bourbon casks, true to the Midleton style, which have been charred and seasoned with Bourbon. The individual casks, which were laid down between 1991 and 1999, have yielded, on average, 185 bottles – making the range highly collectable. Each expression is presented in a premium bottle, following the same design cues as Midleton Very Rare, the most exclusive whiskey produced at The Midleton Distillery.

Casks #7102 and #53735 are available at La Maison du Whisky in Paris and illustrate the individuality of the Midleton Single Pot Still single cask releases. Bonded in 1999, cask #53735 has a light Single Pot Still style with a nose of delicate spice, perfumed rose petal with a touch of garden mint, while cask #7102, bonded two years earlier, is an example of the heavier Single Pot Still style with a balanced nose of spices, herbs and wood. Each of the ten expressions enjoys a long finish, which is typical of the Midleton range.

Barry Crockett, Master Distiller at Midleton Distillery, says: “The Midleton brand name is synonymous with excellence in craftsmanship and the extension of the Single Pot Still single cask releases has allowed us to further showcase the quality of the Single Pot Still style to whiskey connoisseurs, who eagerly anticipate opportunities to taste Midleton whiskeys. The response to the release of cask #71578 in 2010 was phenomenal, so I anticipate a similar reaction this year and look forward to discussing each cask with Single Pot Still whiskey advocates.”

The Irish whiskey category has experienced a near 8% compound annual growth rate between 2005-2010 and its annual 4.9m case sales is expected to reach 7.9m cases by 2016*. Category growth has been boosted with a resurgence in the popularity of the Single Pot Still Irish whiskey style, led by Irish Distillers Ltd. In 2012, work began on a €200 million expansion of Midleton Distillery, significantly increasing its production capability and capacity.

Original source: Company Release

Expert analysis

Global market review of non-Scotch whiskies (US and Bourbon, Irish, Canadian, Indian and Japanese)

The non-Scotch whisk(e)y market – chiefly comprising Irish, US, Canadian, Indian and Japanese whiskies – is one of the most dynamic areas of the global wines and spirits arena. Between 2001 and 2010, the non-Scotch whiskies boasted an impressive 6.9% compound annual growth rate (CAGR) to 209.6m nine-litre cases. This latest market research report from just-drinks/The IWSR provides 2010 actual volume consumption data, 2011 estimates, key market analysis for each whiskey origin plus exclusive interviews with the leading brands.

Sectors: Product launches, Spirits

Companies: Pernod, Ricard, Jameson

View next/previous articles

Currently reading -

Product Launch - EUROPE: Pernod Ricard's Midleton Single Pot Still single cask range

There are currently no comments on this article

Be the first to comment on this article

Related research

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...

Wine

This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

Analysis - Beam Inc now at 50% risk of takeover

Beam Inc now has a one in two chance of being taken over by a bigger rival looking to benefit from a Bourbon boom, according to an analyst. .

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page