Product Launch - EUROPE: Pernod Ricard's Midleton Single Pot Still single cask range
Click through to view one of the Midleton Single Pot Still single cask range from Pernod Ricard's Irish Distillers unit
Category - Spirits, whiskey, Irish, single pot still
Available - From this month
Location - Ireland, France, Germany and the UK
Price - Prices are finalised by the retailer. In the UK The Whisky Exchange is selling Cask #48750 for GBP235 and, in France, La Maison du Whisky is retailing Casks #53735 and #7102 for EUR335 and EUR355
Distribution - Pernod Ricard
Pernod Ricard's Irish Distillers division has lined up the release of ten single cask whiskeys from its Midleton Single Pot Still Irish whiskey range.
Each retailer is offering their customers between one and three expressions bearing the name of the retailer, the cask number and the Midleton brand name. Around 185 bottles of each expression will be available.
- Cask #7102 (60.0% abv) - bonded on 29 October 1997, available at La Maison du Whisky
- Cask #53735 (56.9% abv) - bonded on 8 June 1999, available at La Maison du Whisky
- Cask #31689 (46.0% abv) - bonded on 11 April 1997, available at Celtic Whiskey Shop, Dublin
- Cask #48750 (54.1% abv) - bonded on 12 November 1991, available at The Whisky Exchange
- Cask #1044 (53.8% abv) - bonded on 13 January 1995, available at Dublin Airport Authority
- Cask #1045 (54.3% abv) - bonded on 13 January 1995, available at Dublin Airport Authority
- Cask #1046 (53.0% abv) - bonded on 13 January 1995, available at Dublin Airport Authority
- Cask #56279 (58.4% abv) - bonded on 16 June 1999, available at Irisch Lifestyle
- Cask #40833 (58.8% abv) - bonded on 30 April 1999, available at Irisch Lifestyle
- Cask #40219 (46.0% abv) - bonded on 29 April 1999, available at James Fox, Grafton St, Dublin
Back in 2011, Pernod invested EUR100m (US$145m) to double the capacity of its Midleton distillery in Ireland, as global demand for the Jameson Irish whiskey brand continues to grow.
Irish Distillers Ltd has reinforced its commitment to rejuvenating the Single Pot Still whiskey style with the release of ten exclusive Single Pot Still single cask whiskeys under the celebrated Midleton brand.
The new expressions highlight the complexity, elegance and balance associated with the Midleton range and have been released exclusively to key accounts in Ireland, France, Germany and the UK.
The new releases follow the launch of Irish Distillers Ltd’s first Single Pot Still single cask customer exclusive at the Celtic Whisky Shop, in November 2010, which saw the retailer sell out of its limited bottle. This success has led Irish Distillers Ltd to extend the initiative to six retailers across Europe and now also includes James Fox Cigar and Whiskey Store, Dublin Airport, La Maison du Whisky, Irisch Lifestyle and The Whisky Exchange. Each retailer is offering their customers between one and three expressions bearing the name of the retailer, the cask number and the Midleton brand name.
Each bottling has been matured in ex-Bourbon casks, true to the Midleton style, which have been charred and seasoned with Bourbon. The individual casks, which were laid down between 1991 and 1999, have yielded, on average, 185 bottles – making the range highly collectable. Each expression is presented in a premium bottle, following the same design cues as Midleton Very Rare, the most exclusive whiskey produced at The Midleton Distillery.
Casks #7102 and #53735 are available at La Maison du Whisky in Paris and illustrate the individuality of the Midleton Single Pot Still single cask releases. Bonded in 1999, cask #53735 has a light Single Pot Still style with a nose of delicate spice, perfumed rose petal with a touch of garden mint, while cask #7102, bonded two years earlier, is an example of the heavier Single Pot Still style with a balanced nose of spices, herbs and wood. Each of the ten expressions enjoys a long finish, which is typical of the Midleton range.
Barry Crockett, Master Distiller at Midleton Distillery, says: “The Midleton brand name is synonymous with excellence in craftsmanship and the extension of the Single Pot Still single cask releases has allowed us to further showcase the quality of the Single Pot Still style to whiskey connoisseurs, who eagerly anticipate opportunities to taste Midleton whiskeys. The response to the release of cask #71578 in 2010 was phenomenal, so I anticipate a similar reaction this year and look forward to discussing each cask with Single Pot Still whiskey advocates.”
The Irish whiskey category has experienced a near 8% compound annual growth rate between 2005-2010 and its annual 4.9m case sales is expected to reach 7.9m cases by 2016*. Category growth has been boosted with a resurgence in the popularity of the Single Pot Still Irish whiskey style, led by Irish Distillers Ltd. In 2012, work began on a €200 million expansion of Midleton Distillery, significantly increasing its production capability and capacity.
Original source: Company Release
- Job cuts not the whole story at AB InBev - Comment
- The decline of the flagship beer brand - Comment
- Craft spirits shake-out will be just the beginning
- Concha y Toro's Q2 by region, brand - Focus
- A step forward in alcohol research? ISFAR 191
- Diageo revamps Gordon's gin bottle in UK
- AB InBev to cull 5,500 jobs after SABMiller buy
- Pernod deal rescues Corby's FY
- Craft Brew Alliance poised for AB InBev takeover?
- Beam Suntory's Bowmore 10 Year Old - NPD
- The Next Seven Big Beverage Markets
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends
- Carlsberg AS (CARL B) - Financial and Strategic SWOT Analysis Review
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages