Click through to view the new Martell Millésimes 1971

Click through to view the new Martell Millésimes 1971

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Pernod Ricard's Martell Millésimes 1971

Category - Spirits, Cognac, 43% abv

Available - From this month

Location - Kuala Lumpur International Airport, Hong Kong International Airport, Singapore's T-Galleria store, Bangkok's King Power Srivaree Complex’and Ever Rich Taiwan Neihu Downtown Duty Free Shop 

Price - SRP of US$838

Pernod Ricard has launched a rare-vintage Cognac blend into travel retail outlets in Asia that it claims will “create excitement amongst Cognac connoisseurs”.

Martell Millésimes 1971 uses three vintage eaux-de-vie taken from Martell's Chais de la Coquille cellers, Pernod said. “We are confident that it will strengthen our unique position in Asia Travel Retail,” said Charles-Armand de Belenet, global MD for Martell.

From April, Millésimes 1971's launch will be extended across Malaysia, Hong Kong, Singapore, Taiwan, and China, Pernod said.

The new Martell expression comes a month after Pernod unveiled a global TV advert for the Cognac brand.