Pernod Ricards Martell Blue Swift

Pernod Ricard's Martell Blue Swift

Pernod Ricard's Martell Blue Swift

Category - Cognac, 40% abv

Available - From October

Location - Select US markets including Atlanta, Baltimore, Chicago, Detroit, Houston and Washington DC

Price - US$49.99

Pernod Ricard's US unit has announced the launch of a VSOP Cognac finished in Kentucky Bourbon barrels. 

Martell Blue Swift is named after the bird which crosses the Atlantic. According to Pernod Ricard, Martell was the first to ship its Cognac barrels from France to the US, in 1783. 

The minimum age of Cognac in a VSOP blend is four years. The company did not specify the finishing time spent in Bourbon casks. 

"The House of Martell has always proudly launched disruptive products, reinventing the standards through new blends, new designs and even new territories," said Brian Smith, brand director, marketing, Martell, Pernod Ricard USA. "Martell Blue Swift is a product born out of the power of curiosity, and we look to celebrate those who embody and share our curious spirit with the release of our latest innovation."

Earlier this month, Pernod Ricard added a new expression to its Martell Cordon Bleu Cognac brand. Martell Cordon Bleu Extra launched as a Travel Retail exclusive.