Click through to view Pernod Ricards Malibu Winter Limited Edition

Click through to view Pernod Ricard's Malibu Winter Limited Edition

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Pernod Ricard's Malibu Winter Limited Edition

Category - Spirits, flavoured rum, 21% abv

Available - From October to December

Location - US, on- and off-trade

Price - SRP of US$13.99 per 75cl bottle

Distribution - Pernod Ricard

Malibu Winter is a blend of Caribbean rum with coconut flakes suspended in the liquid which dissolve when consumed.

The pack features a 'window', showing the coconut flakes in the liquid, with the inside of the bottle coloured light blue.

To back the release, the product will feature in digital and social media activation and will benefit from POS materials including pole toppers, case cards, window clings, bottle neckers and shelf talkers.