Product Launch - US: Pernod Ricard's Malibu Winter Limited Edition
Click through to view Pernod Ricard's Malibu Winter Limited Edition
Category - Spirits, flavoured rum, 21% abv
Available - From October to December
Location - US, on- and off-trade
Price - SRP of US$13.99 per 75cl bottle
Distribution - Pernod Ricard
Malibu Winter is a blend of Caribbean rum with coconut flakes suspended in the liquid which dissolve when consumed.
The pack features a 'window', showing the coconut flakes in the liquid, with the inside of the bottle coloured light blue.
To back the release, the product will feature in digital and social media activation and will benefit from POS materials including pole toppers, case cards, window clings, bottle neckers and shelf talkers.
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