Product Launch - US: Pernod Ricard's Kahlua Pumpkin Spice

By | 31 July 2013

Click through to view Pernod Ricards Kahlua Pumpkin Spice

Click through to view Pernod Ricard's Kahlua Pumpkin Spice

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Pernod Ricard's Kahlúa Pumpkin Spice

Category - Spirits, liqueur, coffee and rum, 20% abv

Available - From 1 September until the end of the year

Location - US, on- and off-trade

Price - SRP of US$17.99 per 75cl

Distribution - Pernod Ricard

Pernod Ricard has lined up the launch of a pumpkin spice-flavoured extension of its Kahlúa brand in the US to coincide with the holiday season. The variant will also be joined by Kahlúa Peppermint Mocha, which was first released in late-2010, from 1 October.

Both flavours will be backed by retail and on-trade display and POS materials.

Back in 2007, Pernod released a pumpkin spice extension of its Hiram Walker liqueur brand in the US. The extension also ran for the holiday period only.

Show the press release

This year, Kahlúa is extending the Holiday season with the September launch of Kahlúa Pumpkin Spice, the latest seasonally inspired flavor to join the world’s #1 selling family of coffee liqueurs. Following in October, the brand will also bring back consumer favorite Kahlúa Peppermint Mocha, a winter classic that first debuted in the fall of 2010. Both seasonal Kahlúa blends were created to inspire holiday gift giving and delicious, easy-to-make cocktails. They will be available for a limited time only.

Kahlúa Pumpkin Spice, featuring a seasonal twist of natural pumpkin and fragrant autumnal spices blended with 100% Arabica coffee and sugarcane rum, capitalizes on the growing popularity of pumpkin flavoring during the autumn months. “Pumpkin is a proven seasonal spirits flavor, growing 119% in 2012[1] and claiming the strongest seasonality among all holiday flavored spirits[2],” noted Michelle Sanders, Brand Director for the Liqueur category at, Pernod Ricard USA. “The combination of Kahlúa’s signature coffee taste with the distinct flavor of pumpkin and spice will inspire a range of new cocktails and coffee drinks to elevate any social gathering and drive incremental sales of higher margin Kahlúa at retail and on-premise.”

Kahlúa Peppermint Mocha combines Kahlúa with the cool bite of peppermint and the rich, indulgent taste of dark chocolate. “The result,” added Sanders, “is a seasonally inspired and superior-tasting coffee experience guaranteed to delight. Kahlúa Peppermint Mocha can be enjoyed neat, over ice or in favorite hot cocoa and coffee drinks.”

Kahlúa will support the launch of Pumpkin Spice and the return of Peppermint Mocha with retail and on-premise display and POS materials to draw consumer attention to the seasonal flavors. Bartenders and consumers alike can discover a range of delicious holiday inspired cocktail recipes online at

Sanders concluded, “The September through December months are the most critical selling period for flavored liqueurs when sales can be as much as four times that of the balance of the year. Based on past years performance, we are confident that Kahlúa Peppermint Mocha, in combination with Kahlúa’s new Pumpkin Spice seasonal, will help drive retail sales and profits this holiday season.”

Kahlúa Pumpkin Spice is 20% Alc./Vol. (40 Proof). It will be available in 750ml and on shelves from September 1 through December 31. Kahlúa Peppermint Mocha (20% ABV) will be available from October 1 through December 31. Both products will retail for a suggested price of $17.99/750ml.

Original source: Company Release

Expert analysis

Spirits in the US

Spirits continued to benefit in 2012 from consumers switching from beer to spirits. In 2012, spirits grew by 3% and 5%, in total volume and total value terms, respectively. US consumers are becoming more adventurous in terms of new flavours and are willing to try out new brands if the brand can show differentiation and added value.

Sectors: Product launches, Spirits

Companies: Pernod, Ricard

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