Product Launch - US: Pernod Ricard's Kahlua Gingerbread

By | 8 October 2012

Click through to view Pernod Ricards Kahlua Gingerbread

Click through to view Pernod Ricard's Kahlua Gingerbread

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Pernod Ricard's Kahlua Gingerbread

Category - Spirits, liqueur, rum and coffee, 20% abv

Available - From this month

Location - US

Price - SRP of US$17.99 per 75cl bottle

Distribution - Pernod Ricard

Pernod Ricard has lined up the launch of Kahlúa Gingerbread in the US for the holiday season.

The flavoured variant, which will be joined by the return of Kahlúa Peppermint Mocha, will only be available “while supplies last” in the country.

Pernod is also using Kahlúa's Facebook page to raise funds for One Warm Coat, a US charity set up to promote “local coat drives”. The company's US unit said it intends to donate up to US$100,000 to the charity.

Show the press release

 

The holiday season is the perfect time to get wrapped up in giving to others – and Kahlúa is doing just that. Through a contribution to One Warm Coat, a charitable organization that helps support coat drives across the US, Kahlúa is lifting spirits with its “Share the Warmth” campaign.   

Beginning October 1, each person who visits www.facebook.com/kahlua and clicks the “Share the Warmth” button will trigger a $1 donation from Kahlúa to One Warm Coat, with a maximum goal of up to $100,000. Funds will be used by One Warm Coat to help support their efforts in the promotion of local coat drives and in giving back to communities across the country. Other ways to trigger a donation include: clicking a button on the Kahlúa Facebook page to “toast friends” and invite them to participate in the “Share the Warmth” initiative while getting access to delicious Kahlúa cocktail recipes; or scanning a QR code on point of sale materials at retailers where Kahlúa is sold, which will also drive to Facebook.

“The holiday season is a time to enjoy warmth and spark meaningful connections,” said Anna Battiloro, Senior Brand Manager, Kahlúa. “Every person who clicks the ‘Share the Warmth’ button helps Kahlúa support One Warm Coat and give back to local communities.”

Also heralding the holiday season is the newly-released Kahlúa Gingerbread. The latest entry to Kahlúa’s limited-edition holiday line, Kahlúa Gingerbread joins Kahlúa Peppermint Mocha in making the season an indulgent gift for the senses.

Kahlúa Gingerbread features notes of gingerbread, nutmeg and subtle cinnamon and clove, blended with the classic taste of 100% Arabica coffee and sugarcane rum.

The returning limited-edition Kahlúa Peppermint Mocha boasts a luxurious blend of cool peppermint and dark chocolate that complements the rich flavors of Kahlúa. The holiday offerings are available nationwide while supplies last at a suggested retail price of $17.99.

 

Original source: Company Release

Sectors: Product launches, Spirits

Companies: Pernod, Ricard, Kahlua

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