GLOBAL: Pernod Ricard's Jameson Irish Whiskey hits 4m annual case sales

By | 23 November 2012

Jamesons biggest market is the US

Jameson's biggest market is the US

Pernod Ricard's Jameson Irish Whiskey brand has passed the 4m-case mark in the past year, with one-quarter sold in the US.

The landmark comes after 23 years of consecutive growth for the brand, Pernod said today (23 November). Jameson is sold in about 120 markets worldwide, the company added.

Anna Malmhake, CEO of Jameson owner Irish Distillers Pernod Ricard, said the brand has come a long way since Irish Distillers joined Pernod Ricard in 1988, when it sold about 466,000 cases a year. “The result has been incredible global success with 50 markets now in double-digit growth worldwide,” Malmhake said.

In August, Pernod launched a limited-edition Jameson exclusively to travel retail.

Expert analysis

Jameson Case Study: targeting the "recession resistant" consumer

This case study on Jameson forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the whiskey brand has successfully continued to grow in the recession by targeting young males.

Sectors: Spirits

Companies: Pernod, Jameson, Ricard

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