Product Launch - JAPAN: Pernod Ricard's Jacob's Creek Wah

By | 19 April 2013

Click through to view Pernod Ricards Jacobs Creek Wah

Click through to view Pernod Ricard's Jacob's Creek Wah

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Pernod Ricard's Jacob's Creek Wah

Category - Wine, Australia, unspecified varietal, 

Available - Since last month

Location - Japan, on- and off-trade

Price - In off-trade, RRP of JPY1,680 (US$17.10)

Distribution - Pernod Ricard

Pernod Ricard has launched an extension of its Jacob's Creek wine brand in Japan, designed to “complement Japanese cuisine”. Wah has been created to go with “any Japanese dish using dashi or soy sauce, in particular with most sushi”, said Pernod.

Show the press release

Jacob’s Creek has launched a new wine specifically designed to complement Japanese cuisine. The wine, called “WAH”, was co-created with leading 4th generation Japanese sushi chef and owner of Michelin-star sushi restaurant “Ginza Sushi Kou”, Mamoru Sugiyama, from Tokyo’s fashionable Ginza district.

WAH was created as Jacob’s Creek saw an opportunity to develop a wine that was specially crafted to compliment sushi/sashimi.  With few wines like WAH on the market, the wine provides an opportunity to further broaden Jacob’s Creek’s appeal with Japanese consumers and become a strong consideration for a very popular and traditional cuisine style. The wine is available in selected retailers and sushi restaurants in Japan only.

Work on WAH began with the arrival of Mamoru Sugiyama in Australia. After a visit to the local fish market to buy the freshest ingredients, Sugiyama-san prepared a variety of delectable sushi pieces at the Jacob’s Creek brand home in the Barossa Valley. What followed were extensive discussions and intensive food and wine pairing sessions, tasting different individual varietal wines in unison with several combinations and ratios to arrive at the perfect blend for WAH.

Jacob’s Creek winemaker Rebekah Richardson said, “WAH is designed to work in synergy with any Japanese dish using dashi or soy sauce, in particular with most sushi. Sugiyama-san taught us that the sushi dining experience is as much about taste – in terms of the balance of sweet, sour and salty - as it is all about the texture of the food.”

Richardson continued, “WAH has the necessary texture and palate weight required to match the oily richness of tuna and salmon. WAH’s aromatic components also lighten the palate so the wine doesn’t overwhelm delicate sushi and also contributes additional layers of taste.”

On being involved in the project Sugiyama-San said, “I am very proud of WAH, and am excited to introduce the wine to the people of Japan. I was involved in the process from beginning to end and am looking forward to consumers enjoying WAH with Japanese cuisine”.

WAH exhibits lifted fruit aromas and subtly melded flavours of pear, peach and citrus. The palate is crisp, with softened corners that yield a lovely refreshing yet smooth mouth-feel. 

The character for WAH has many meanings including Japan itself, Japanese cuisine, story-telling and is also the first syllable in the word “wine”.

The recommended retail price of WAH is ¥1,680 (approximately USD$17 per bottle).

Original source: Company Release

Sectors: Product launches, Wine

Companies: Pernod, Ricard, Jacob’s Creek

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