Product Launch - AUS: Pernod Ricard's Jacob's Creek Double Barrel
Jacob's Creek Double Barrel will launch next month in Australia
Pernod Ricard's Jacob's Creek Double Barrel
Category - Wine, Australian, Shiraz, Cabernet Sauvignon, 14.4% abv
Available - From 1 July
Location - “Initially” Australian off-trade; “major” retail outlets
Price - RRP of AUD24.99 (US$23.36)
Pernod Ricard's Australian unit is set to launch a new range of red wines - finished in Scotch and Irish whisk(e)y barrels - under its Jacob's Creek label.
Jacob's Creek Double Barrel features a 2012 Barossa Shiraz and a 2012 Coonawarra Cabernet Sauvignon, Pernod Ricard Winemakers said today (17 June). “We discovered that finishing the wines in aged whisk(e)y barrels introduced additional intricacy and a smoother texture, due to the fundamental differences between barrels made for ageing whisk(e)y, and those crafted to age wine,” said Bernard Hickin, Jacob's Creek's chief winemaker.
After trials, the company said that the “rich intensity” of Shiraz was considered better suited to the “more assertive” style of Scotch, while Cabernet Sauvignon was “well suited” to the smooth style of Irish whiskey.
Both varietals have an abv of 14.4%.
A Pernod spokesperson said the brand will be rolled out to "other markets", but did not offer more detail.
Earlier this year, Pernod gave the Jacob's Creek logo a refresh - the first change to the brand's identity since its launch in 1976.
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