Could the Tullamore Dew sale help boost Jameson and the Irish whiskey category?

Could the Tullamore Dew sale help boost Jameson and the Irish whiskey category?

Speaking exclusively to just-drinks in Cannes yesterday (18 October), Michael Cunningham, regional manager of travel retail at Pernod Ricard's Irish Distillers, gives his reaction to William Grant & Sons' purchase of Irish whiskey brand Tullamore Dew earlier this year.

Press play below.

Michael Cunningham, regional manager of travel retail at Irish Distillers, speaks exclusively to just-drinks.