Click through to view Pernod Ricards Hiram Walker Whipped Cream Imitation Liqueur

Click through to view Pernod Ricard's Hiram Walker Whipped Cream Imitation Liqueur

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Pernod Ricard's Hiram Walker Whipped Cream Imitation Liqueur  

Category – Spirits, liqueur, 35% abv

Available – From June

Location – US, nation-wide

Price – US$9.99 per 75cl bottle

Pernod Ricard-owned Hiram Walker has announced its entry into dessert-flavour liqueurs with the launch of its Whipped Cream Imitation Liqueur. The new drink, out in June, hopes to take advantage of the whipped-flavour spirits market, which Hiram Walker claims increased five-fold between 2010 and 2011, according to Neilsen figures.

“While whipped is an established flavour in the vodka segment, Hiram Walker Whipped Cream will be the only nationally available whipped flavour in the cordials segment,” said Hiram Walker brand manager Sarah Sercia.

The launch will be supported at retail with POS and merchandising materials including case bins, case cards and special recipe cards, which include four drink recipes featuring the liqueur mixed with other Pernod drinks such as Absolut and Kahlua.

The drink will be available in 1-litre, 75cl and 5cl sizes.

In January, Hiram Walker launched Watermelon Sour Schnapps.