Product Launch - GLOBAL: Pernod Ricard's GH Mumm Blanc de Blancs

By | 14 June 2012

Click through to view Pernod Ricards GH Mumm Blanc de Blancs

Click through to view Pernod Ricard's GH Mumm Blanc de Blancs

view 1 related image

Pernod Ricard's GH Mumm Blanc de Blancs

Category - Wine, Champagne, 12.5% abv

Available - From this month

Location - Global, launching in the UK this month

Price - RRP of GBP74.99 (US$116) per 75cl bottle in the UK

Distribution - Pernod Ricard

Pernod Ricard is celebrating the 130th anniversary of GH Mumm's entry into the Cramant region of Champagne, with a new cuvée. GH Mumm Blanc de Blancs, which will replace Mumm de Cramant, is classed as a non-vintage as it is aged only briefly on the lees.

This is the first Grand Cru wine from GH Mumm’s new Expert Range, which will also include a Grand Cru Brut Selection and a Grand Cru Blanc de Noirs (initially only available in France).


View Larger Map

Sectors: Product launches, Wine

Companies: Pernod, Ricard

View next/previous articles

Currently reading -

Product Launch - GLOBAL: Pernod Ricard's GH Mumm Blanc de Blancs

There are currently no comments on this article

Be the first to comment on this article

Related research

Wine

This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks last week:

CANADA: Brick Brewing YTD profits rise despite tough Q3

Brick Brewing has announced a jump in nine-month profits despite operational "challenges" in Q3.

TRAVEL RETAIL: Pernod Ricard launches Ballantine's interactive push

Pernod Ricard's Travel Retail unit has unveiled an interactive digital campaign for its Ballantine's 30 Year Old in two South Korean airports.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page