Product Launch - GLOBAL: Pernod Ricard's GH Mumm Blanc de Blancs

By | 14 June 2012

Click through to view Pernod Ricards GH Mumm Blanc de Blancs

Click through to view Pernod Ricard's GH Mumm Blanc de Blancs

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Pernod Ricard's GH Mumm Blanc de Blancs

Category - Wine, Champagne, 12.5% abv

Available - From this month

Location - Global, launching in the UK this month

Price - RRP of GBP74.99 (US$116) per 75cl bottle in the UK

Distribution - Pernod Ricard

Pernod Ricard is celebrating the 130th anniversary of GH Mumm's entry into the Cramant region of Champagne, with a new cuvée. GH Mumm Blanc de Blancs, which will replace Mumm de Cramant, is classed as a non-vintage as it is aged only briefly on the lees.

This is the first Grand Cru wine from GH Mumm’s new Expert Range, which will also include a Grand Cru Brut Selection and a Grand Cru Blanc de Noirs (initially only available in France).

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Sectors: Product launches, Wine

Companies: Pernod, Ricard

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Product Launch - GLOBAL: Pernod Ricard's GH Mumm Blanc de Blancs

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