Chivas Brothers has created a head of PR position

Chivas Brothers has created a head of PR position

Pernod Ricard's Chivas Brothers has confirmed the creation of a head of public relations position.

The UK-based unit, which handles Pernod's Scotch whisky and gin production operations, said today (22 September) that Jennie Norrish will assume the role, having joined Chivas Brothers in June 2008 as international PR manager on a freelance contract. She will lead a team of two international PR managers and one communications executive, and will be charged with developing long-term corporate media relations and reputation management plans, as well as initiating global consumer, trade and travel retail PR campaigns across the company’s brands.

Norrish will report in to communications director Vanessa Wright.

Prior to her time at Chivas Brothers, Norrish managed a team at Impact Porter Novelli (IPN) in Dubai, the Middle East regional office of Porter Novelli. Her focus at IPN was on luxury and corporate PR, working across Gulf Co-operation Countries, the Levant region and Egypt. Previously, Norrish was communications manager at energy company e.on.