Product Launch - TRAVEL RETAIL: Pernod Ricard's Chivas 18 by Pininfarina

By | 8 January 2013

Click through to view Pernod Ricards Chivas 18 by Pininfarina range

Click through to view Pernod Ricard's Chivas 18 by Pininfarina range

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Pernod Ricard's Chivas 18 by Pininfarina

Category - Spirits, whisky, Scotch, blended, 40% abv

Available - From this month

Location - Global Travel Retail, as well as domestic markets in the US, UK, Russia and China

Price - SRP of GBP90 (US$144) for first expression; GBP360 for second expression; price on application for Chivas 18 Mascherone by Pininfarina

Pernod Ricard has teamed up with prestige car designer Pininfarina to launch three limited editions of one of its blended whiskies. 

The Chivas 18 by Pininfarina is available in two expressions in Travel Retail and some domestic markets, Pernod said yesterday (9 January). The first expression features a metallic and wood case, while the second expression has a solid wood inlay and a more aerodynamic shape, Pernod said.

All bottles are numbered, with 46,000 of the first expression available globally and 2,650 of the second, a spokesperson tod just-drinks.

Only five editions of the Chivas 18 Mascherone by Pininfarina will be on display globally, with new ones made on request from buyers, Pernod said.

Show the press release

Chivas 18, the world’s No. 1 ultra-premium Scotch whisky, is highlighting its luxury credentials with the launch of Chivas 18 by Pininfarina, a series of exclusive limited editions, into Travel Retail from January 2013.

With a strong shared heritage in luxury and craftsmanship, Chivas 18 has collaborated with Pininfarina, the prestigious design company, for its ability to encapsulate the brand’s modern and luxurious character.

Each limited edition features a bottle of Chivas 18 and captures Pininfarina’s design cues on the metallised crest, while its logo is emblazoned on the capsule and neck wrap.

The first design is based on a streamlined drop, giving a sense of movement that is inherent to Pininfarina’s designs. The design has a rich blue, metallic finish outer case, reminiscent of the metal work for which the Italian company is best known and a wood veneer that represents the oak casks used in the ageing of Chivas 18. Units are expected to retail at £90*.

The second expression of the partnership features the same design cues of the first but taken to a further level by featuring a solid wood inlay and a more aerodynamic shape. It presents the limited edition bottle and includes two glasses which echo the drop design. Each unit created is individually numbered to highlight its exclusivity and will retail at £360*.

Chivas 18 Mascherone by Pininfarina

Inspired by the Mascherone (the original wooden frame that was used to refine new automobile shapes) the Chivas 18 Mascherone by Pininfarina marks the pinnacle of the partnership. Hand assembled in Cambiano by Pininfarina, it features an oak internal structure, clad in aluminium. Mirroring the elegant precision of Pininfarina's celebrated automotive innovations, only five of this collector's piece will be on display globally and individual pieces will be made to order on request. A light, found at the base, brings this artistic piece to life. Price on application.James Slack, Chivas Regal’s Brand Director, comments: "The Chivas 18 by Pininfarina Limited Editions are distinctive designs that will speak to our customers – modern gentlemen who seek style and substance in the brands they connect with. Pininfarina is an excellent fit with Chivas 18 and we are confident that these exclusive limited editions will continue our line of successes with previous Chivas 18 partnerships.”

Chivas 18 by Pininfarina will be available across Travel Retail globally as well as domestic markets including USA, UK, Russia and China.

Original source: Company Release

Expert analysis

Pernod Ricard SA - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage.

Sectors: Product launches, Spirits

Companies: Pernod, Ricard

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