Product Launch - GLOBAL: Pernod Ricard's Brancott Estate Chosen Rows Marlborough Sauvignon Blanc 2010
Click through to view Pernod Ricard's latest wine release
Brancott Estate Chosen Rows Marlborough Sauvignon Blanc 2010
Category - Wine, New Zealand, Sauvignon Blanc
Location - Global
Price - GBP35 (US$54.16) per 70cl bottle
Distribution - Pernod Ricard
Pernod Ricard is launching a limited-edition run of one of its New Zealand wine brands.
Only 3,500 bottles of Brancott Estate Chosen Rows Marlborough Sauvignon Blanc 2010 are available following its launch in the UK last week, Pernod said today (18 February). An analyst said last week that Pernod's recent troubles in Europe will be offset by growth in Asia and the Americas.
BRANCOTT ESTATE™ LAUNCHES ITS ULTIMATE EXPRESSION OF MARLBOROUGH SAUVIGNON BLANC
This February, pioneering New Zealand wine brand, Brancott Estate, is unveiling its first limited edition release Sauvignon Blanc – Brancott Estate Chosen Rows™ Marlborough Sauvignon Blanc 2010. An age-worthy wine that displays seamless layers of texture and flavour complexity, the release is the culmination of nearly a decade’s journey to create the ultimate expression of Sauvignon Blanc and shape the next era of Marlborough’s signature varietal.
In 2004, Brancott Estate began investigating opportunities to create a different expression of Marlborough Sauvignon Blanc that could become a true great of the vinous world – a wine to sit alongside Sauvignon Blanc icons from Bordeaux, Burgundy and Loire. Four years later, Brancott Estate embarked on the ‘Icon Project’ which examined the world’s top Sauvignon Blancs and challenged New Zealand’s winemaking and viticulture practices with the aim of producing a truly unique Marlborough Sauvignon Blanc.
To realise the brand’s vision, Brancott Estate collaborated with a number of vineyard managers, winemakers and research specialists, including Professor Denis Dubourdieu – one of the world’s top specialists in the ageing of white wines – to conduct a range of viticultural and vinification trials throughout the Marlborough region. Every aspect of how Sauvignon Blanc had been grown in the past was challenged.
The result is Brancott Estate Chosen Rows™ Marlborough Sauvignon Blanc 2010. Fruit has been singled out from within Brancott Vineyard - low crop levels and perfect vine balance has resulted in a powerful expression and concentration of flavour. This hand-picked fruit from specially chosen rows of grape vines has produced an age-worthy wine that delivers great palate length and will slowly evolve, revealing more of itself in the coming ten years.
Patrick Materman, Brancott Estate’s Chief Winemaker, says: “The research work we are undertaking internally is world-leading – our understanding of complex and age-worthy natural aroma compounds of Marlborough Sauvignon Blanc, together with our learnings of the soil types on Brancott Vineyard, has given us a unique opportunity to create this prestigious wine – the pinnacle of our winemaking.
“This project has been, and will continue to be, a long journey of discovery, involving many people working together to challenge every step of New Zealand’s winemaking and viticulture practices from the past four decades. The release of Brancott Estate Chosen Rows™ is testament to our on-going commitment to Marlborough and our pioneering vision, which led us to create the original Marlborough Sauvignon Blanc nearly 40 years ago.”
Brancott Estate will release 3,500 individually numbered limited edition bottles. ‘Brancott Estate Chosen Rows Marlborough Sauvignon Blanc 2010™’ will be available with an RRP of £35.
Original source: Company release
As SPI Group looks to weather a boycott of Stolichnaya in the US, Chris Mercer considers what steps a drinks company should take if - or when - a crisis hits....
Wuliangye Yibin has warned China's spirits market is going though an adjustment after it posted a slowdown in profits growth in first-half results, according to local reports. ...
- Focus - Pernod's YTD Performance by Region
- Comment - Will We Understand the Language of Rum?
- Focus - Heineken's Q1 Performance by Region
- just On Call - Pernod shifts Scotch focus in China
- just The Preview - Pernod Ricard's Q3 & YTD
- CFO of Diageo's United Spirits stands down
- Pernod Ricard sees YTD recover as sales increase
- Remy Cointreau US head to step down
- BrewDog launches GBP25m crowd-funding attempt
- Africa "subdued" but Heineken sees Q1 rises
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Bacardi Limited - Strategy and SWOT Report
- ALDI 2015: Radically transforming Anglo Saxon grocery markets