Product Launch - INDIA: Pernod Ricard's Blender's Pride Reserve Collection, Royal Stag Barrel Select
By Olly Wehring | 10 January 2012
Pernod Ricard's Blender's Pride Reserve Collection, Royal Stag Barrel Select
Category - Spirits, whisky, IMFL, grain-based, both 42.8% abv
Available - From late last month
Location - India, in north, east and west of the country. National roll-out set for later this year
Price - INR800 (US$15.40) per 75cl bottle of Blender's Pride Reserve. Royal Stag Barrel Select, between INR400 and INR600 per bottle
Distribution - Pernod Ricard
Pernod Ricard India has launched brand extensions to its Blender's Pride and Royal Stag whisky brands.
Blenders Pride Reserve Collection and Royal Stag Barrel Select are both targeted at the price gap between the deluxe and premium whisky segments.
Sectors: Product launches, Spirits
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Product Launch - INDIA: Pernod Ricard's Blender's Pride Reserve Collection, Royal Stag Barrel Select
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