Pernods Absolut Pears – miniature pack

Pernod's Absolut Pears – miniature pack

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Pernod Ricard's Absolut vodka original, Absolut Pears – miniature pack

Category - Spirits, vodka

Available - From this month

Location - UK off-trade, Waitrose and “other retailers”

Price - Not specified

Pernod Ricard's UK unit has launched the miniature pack in an attempt to encourage trial of its Absolut Naturals  range. The trial pack includes a 70cl Absolut Vodka Original and a 5cl Absolut Pears bottle, which sits at the bottom of the pack.

The pack will run in conjunction with Absolut’s ‘manifesto’ TV advertising campaign in the UK.
There are nine Absolut Naturals in the range; Pears, Raspberri, Citron, Vanilia, Apeach, Kurant, Mandrin, Peppar and Ruby Red.