Product Launch - AMERICAS: Pernod Ricard's Absolut Karnival
Click through to view the new Absolut
Category - Spirits, vodka, 40% abv
Available - Since last month
Location - Mexico, Brazil, Colombia, Peru, Puerto Rico, Trinidad & Tobago and the Dominican Republic
Price - SRP of US$18 per 75cl bottle; also available in one-litre bottles
Distribution - In Trinidad & Tobago, M&D Distributors
Pernod Ricard has launched its latest Absolut variant in time for Carnival celebrations across the Americas.
Absolut Karnival is available in a number of countries, with a focus on those that host the celebrations. It is the first regional limited edition for Latin America, with Pernod describing it as “a tropical flavour perfect for creating refreshing drinks at festivals and celebrations”.
Last month, Pernod recruited film director Baz Luhrmann to design a limited edition, Australia-themed bottle for a spiced orange-flavoured variant of Absolut.
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