Product Launch - US: Pernod Ricard's Absolut Elyx

By | 19 April 2013

Click through to view Pernod Ricards Absolut Elyx

Click through to view Pernod Ricard's Absolut Elyx

view 1 related image

Pernod Ricard's Absolut Elyx

Category - Spirits, Swedish vodka, 42.3%

Available - From this month

Location - US, nation-wide

Price - SRP of US$49 per one-litre bottle

Pernod Ricard is launching a small-batch vodka under its Swedish Absolut brand.

“With the luxury market on the rise, Absolut Elyx fits a need in the market for an ultra-premium vodka, which is the fastest growing segment of the vodka category,” a Pernod spokesperson said. The bottle is shaped like a decanter with copper flashes.

Pernod first highlighted Elyx in 2011, pledging to bring it to 28 markets.

Expert analysis

Pernod Ricard SA (RI) - Financial and Strategic SWOT Analysis Review

Pernod Ricard SA (Pernod Ricard) is one of the leading producers and distributors of wines and spirits in the world. The company’s product portfolio comprises whiskies, anise drinks, liqueurs, cognacs and brandies, white spirit, rums, bitters and wines. The company distributes its products under various brands such as ABSOLUT Vodka, Chivas Regal, Ricard pastis, Ballantine’s, Beefeater, Jameson, Havana Club, Malibu, Kahlua, Martell cognac, Mumm, Royal Salute, The Glenlivet, Jacob’s Creek, Campo Viejo, Brancott Estate and Perrier-Jouet among others. The company offers its products across various countries of North America, Europe and Asia Pacific.

Sectors: Product launches, Spirits

Companies: Pernod, Absolut, Ricard

There are currently no comments on this article

Be the first to comment on this article

Related research

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...

Pernod Ricard Groupe in Spirits (World)

With very limited resources for expansion through acquisition until at least 2015, Pernod Ricard’s key focus has to be through organic growth. The profile looks at how its current portfolio of brands is positioned and what it should do to maximise it...

Spirits in Colombia

Colombia has shown an interesting development in the luxury industry, and the alcoholic drinks category has not been indifferent to the trend. Some examples of new premium lines that appeared in 2012 were Absolut Unique, Absolut 100 and Absolut ELYX ...

Related articles

Analysis - Chinese hangover continues for Remy Cointreau

Remy Cointreau risks Chinese consumers gravitating towards other Western spirits rather than returning to Cognac when stock levels return, an analyst has warned.

US: Illva Saronno cuts Bacardi ties to go it alone on Disaronno distribution

Italian drinks group Illva Saronno is severing its 14-year-old relationship with Bacardi in the US to set up its own distribution unit.

FRANCE: Q2 drags Remy Cointreau H1 sales further down

A tough second quarter has sent Remy Cointreau's half-year sales further into the red.

Read further items in this columns

The Launch Pad - Product Launches

Here's where we bring together all of the product launches covered on just-drinks.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page