51 Rosé is on sale in two French airports

51 Rosé is on sale in two French airports

Pernod Ricard's 51 Rosé

Category - Spirits, pastis, 35% abv

Available - From now

Location - Marseille Provence Airport and Lyon-Saint Exupéry Airport

Price - SRP of EUR14.50 (US$19.20) per 70cl bottle

Distribution - Pernod Ricard, through Aelia Travel Retail channel

Pernod Ricard has launched a new rosé anise-based spirit in two southern French airports for the summer.

Rosé 51 will sit alongside Pastis 51 for consumer tastings in Marseille Provence Airport and Lyon-Saint Exupéry Airport this summer, Pernod said last week. Exclusive to duty- free retailer Aelia, Rosé 51 targets female consumers with its pink grapefruit, strawberry, blackcurrant and raspberry flavours and lower abv, Pernod said.

Pernod Ricrad posted a 5% sales rise in YTD results, released in April. The Paris-based group will release its full-year results on 29 August.