Product Launch - FRANCE: Pernod Ricard's 51 Rosé

By | 29 July 2013

51 Rosé is on sale in two French airports

51 Rosé is on sale in two French airports

Pernod Ricard's 51 Rosé

Category - Spirits, pastis, 35% abv

Available - From now

Location - Marseille Provence Airport and Lyon-Saint Exupéry Airport

Price - SRP of EUR14.50 (US$19.20) per 70cl bottle

Distribution - Pernod Ricard, through Aelia Travel Retail channel

Pernod Ricard has launched a new rosé anise-based spirit in two southern French airports for the summer.

Rosé 51 will sit alongside Pastis 51 for consumer tastings in Marseille Provence Airport and Lyon-Saint Exupéry Airport this summer, Pernod said last week. Exclusive to duty- free retailer Aelia, Rosé 51 targets female consumers with its pink grapefruit, strawberry, blackcurrant and raspberry flavours and lower abv, Pernod said.

Pernod Ricrad posted a 5% sales rise in YTD results, released in April. The Paris-based group will release its full-year results on 29 August.

Expert analysis

Pernod Ricard SA (RI) - Financial and Strategic SWOT Analysis Review

Pernod Ricard SA (Pernod Ricard) is one of the leading producers and distributors of wines and spirits in the world. The company’s product portfolio comprises whiskies, anise drinks, liqueurs, cognacs and brandies, white spirit, rums, bitters and wines. The company distributes its products under various brands such as ABSOLUT Vodka, Chivas Regal, Ricard pastis, Ballantine’s, Beefeater, Jameson, Havana Club, Malibu, Kahlua, Martell cognac, Mumm, Royal Salute, The Glenlivet, Jacob’s Creek, Campo Viejo, Brancott Estate and Perrier-Jouet among others. The company offers its products across various countries of North America, Europe and Asia Pacific.

Sectors: Product launches, Spirits

Companies: Pernod, Ricard

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