Olmeca Altos was first launched in 2009

Olmeca Altos was first launched in 2009

Pernod Ricard's US unit is expanding distribution of its Olmeca Altos Tequila brand in the country.

The spirit, launched in Chicago and Denver last year, is now available in California and Oregon, the company said late Friday (28 September). Distribution will extend to Massachusetts, Michigan and Indiana this month and Austin, Texas and Seattle by February next year.

“We’ve selected regions of the country that have a great appreciation for super premium Tequilas as well as bartenders with a known dedication to their craft,” Olmeca brand director Juli Falkoff said.

The 100% blue agave Tequila was first launched in selected markets worldwide in 2009. Last year, a UK ambassador for the brand was appointed.