UK: Pernod Ricard updates Wyndham Estate direction
A refocus for the Wyndham Estate Bin range will also be announced with the launch of new packaging and new premium varietals including Shiraz Viognier and Shiraz Rosé.
"The UK re-launch of this award-winning brand reinforces Pernod Ricard UK's continued focus on premiumisation, which is the cornerstone of our growth strategy," said Annabelle Kuhn, Pernod's UK head of marketing for wines. "We remain committed to building a world-class, premium wine portfolio and driving value growth, and the launch of the George Wyndham range and refocus of the Bin range is representative of this."
The new George Wyndham range will be targeted at multiple specialists, independent specialists and prestige on-trade. The Bin range will continue to target multiple grocers, convenience stores, multiple specialists and mainstream on-trade.
The collection includes Shiraz 2005, Shiraz Cabernet 2005 and Shiraz Grenache 2005.
Tony Hooper, chief winemaker for Wyndham Estate said: "The George Wyndham Range showcases intense wines that are easy-to-drink, yet full bodied with rich and generous flavours."
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