US: Pernod Ricard updates Powers Gold Label packaging

By | 10 June 2009

Pernod Ricard has readied a revamp of the packaging for its Powers Gold Label Irish whiskey brand in the US.

The company's US arm said today (10 June) that Powers Gold Label will benefit from updated labelling for its 750ml and 1-litre offerings in the country. The front label will feature metallic gold colouring and gold borders, while the lower front label, previously in dark gold, will now be black.

"This is a great time to make a name for this classic Irish whiskey brand," said Wayne Hartunian, brand director for Irish whiskies at Pernod Ricard USA. "The Irish whiskey category here in the US is on fire. It is ... the fastest growing spirits category, growing at six times the rate of the next fastest category.

"By building awareness and interest through its distinctive new package, Powers Gold Label Irish Whiskey is ready to do its part to further accelerate the category momentum."

The new packaging will appear in both the US on- and off-trade from July.

Sectors: Spirits

Companies: Pernod, Ricard

View next/previous articles

Currently reading -

US: Pernod Ricard updates Powers Gold Label packaging

There are currently no comments on this article

Be the first to comment on this article

Related articles

Comment - Pernod takes a swing at Diageo

Pernod Ricard and Diageo's pitched battle on the fairways of world golf is hotting up.

CHINA: Pernod Ricard signs Ballantine's golf deal

Pernod Ricard has signed a sponsorship deal with China's Omega Mission Hill World Cup for its Ballantine's Scotch whisky brand.

Product Launch – US: Pernod Ricard's Powers 12 Year Old Special Reserve

Pernod Ricard's Powers 12 Year Old Special Reserve

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page