UK: Pernod Ricard updates Malibu for UK

By just-drinks.com editorial team | 4 June 2007

Pernod Ricard plans to launch new packaging and advertising in the UK to promote a more premium image for its Malibu brand.

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Pernod Ricard plans to launch new packaging and advertising in the UK to promote a more premium image for its Malibu brand.

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