GLOBAL: Pernod Ricard unveils TV push for Ballantine's Finest
By Andy Morton | 5 November 2012
Pernod Ricard has launched a global TV campaign for its Ballantine's Finest Scotch to connect with a younger audience.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Pernod Ricard has launched a global TV campaign for its Ballantine's Finest Scotch to connect with a younger audience.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
Analysis - Developed markets good, but Brazil, India, China bad for Beam Inc
While the developed markets of the 'west' are still proving fruitful for Beam Inc, many of the major emerging markets are set to drag on the company's performance this year, an analyst has warned.
Analysis - Spirits wholesalers in US check their optimism - survey
The number of spirits wholesalers in the US who are optimistic about the future has fallen in the last three months, according to a recent survey.
Market research related to this article
Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment
Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...
Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report
Canadean's "Pernod Ricard SA : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contains a company overview, key facts, major products and ser...
Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report
Pernod Ricard SA - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and co...
