The bottle was created by fashion designer Jean-Charles de Castelbajac

The bottle was created by fashion designer Jean-Charles de Castelbajac

Pernod Ricard has launched its second limited-edition Martell bottle in a month as the company targets the Asian gifting period with the Cognac brand. 

Martell VSOP Paris Style is available in airports in Thailand, Malaysia and Singapore and was created with French fashion designer Jean-Charles de Castelbajac. It follows the release of Martell Noblige Black Tie last month, a partnership with Taiwanese-Canadian designer Jason Wu.

Paris Style is inspired by the Parisian district Montmartre and features drawings by de Castelbajac against a white background. The one-litre bottle is only available in Travel Retail.

Pernod's Martell house will celebrate its 300th anniversary next year and in September launched a US$12,750 Cognac to mark the occasion.